A craft practice organized around clarity, calm, and care.

Translating ambiguous problems into structured, testable product experiences.

• Product Strategy
  Roadmap shaping, opportunity sizing, north-star definition.
• Research & Synthesis
  Generative interviews, JTBD, affinity mapping, jobs to be done.
• Information Architecture
  Taxonomies, mental models, navigation systems.
• Interaction Design
  Flows, wireframes, prototyping in Figma & code.

Building calm visual systems that scale across surfaces and teams.

• Design Systems
  Token pipelines, component libraries, governance.
• Typography & Color
  Editorial type, accessible palettes, contrast discipline.
• Iconography
  Coherent stroke, weight, optical alignment.
• Layout & Grid
  Responsive grids, spatial rhythm, density.

Adding dimensionality through purposeful motion and real-time 3D.

• UI Motion
  Choreographed transitions, easing, micro-interactions.
• After Effects
  Brand films, product narratives, motion identity.
• Three.js / WebGL
  Real-time product configurators, shaders, lighting.
• Spline & Blender
  Concept modeling, scene composition.

Comfortable shipping the front-end to validate design intent in the browser.

• HTML / CSS / JS
  Semantic markup, modern CSS, vanilla JS fluency.
• React / Astro
  Component-driven UI, static and hybrid rendering.
• Tailwind / Tokens
  Utility-first systems, design-token pipelines.
• Accessibility
  WCAG 2.2 AA, keyboard-first flows, ARIA patterns.

Helping teams do their best work through clarity, critique and care.

• Team Building
  Hiring, mentorship, rituals.
• Design Critiques
  Structured feedback, decision logs.
• Cross-functional
  Engineering, PM, research, brand alignment.
• Workshops
  Discovery sprints, design jams, visioning.

Identity systems and editorial design for studios and products.

• Identity
  Logos, marks, wordmarks, brand guidelines.
• Editorial
  Long-form layouts, type pairing, grids.
• Naming & Voice
  Tone, terminology, narrative systems.
• Print & Digital
  Hybrid systems across surfaces.