About
Designing the quiet details that make products feel inevitable.
I'm Aria — a product designer working at the intersection of interface, brand and motion. For the last decade I've helped teams turn ambitious ideas into software people actually love to use.
Aria Laurent
Paris · Lisbon · Remote
A short version of a long story
I grew up sketching logos in the back of math class and disassembling Flash websites to see how they ticked. That same curiosity still drives me — pull something apart, understand the system, rebuild it better.
Trained as a graphic designer, I moved into product through frustration with beautiful things that didn't work. The last decade has been spent shipping software at Linear, Stripe, and as an independent partner to early-stage teams.
Today I take on a small number of projects each year — usually early product, brand system, or design org work — where the bar for craft is high and the runway is real.
How I work
Values that shape the work
Calm over loud
Good design removes friction, it doesn't add noise. I chase the quiet, inevitable solution.
Systems, not screens
I design tokens, components and patterns that scale — not one-off pages that decay.
Taste is a practice
Curated references, rigorous critique, and a daily sketch habit keep the work honest.
Ship to learn
The fastest way to know if something works is to put it in someone's hands.
Journey
A decade, in chapters
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2024 — Now
Independent Design Director
Self-employed
Advising founders and design teams on product, brand and motion strategy.
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2021 — 2024
Senior Product Designer
Linear
Shipped the core navigation, command palette and roadmap experience.
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2019 — 2021
Product Designer
Stripe
Worked on Atlas, Terminal and internal design tooling.
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2017 — 2019
Designer
Studio Neue
Brand systems, motion and interactive identities for cultural clients.
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2013 — 2017
BFA, Visual Communication
ECAL
Focused on typography, motion, and interaction design.