Case study · 2023
Tessera Website
A modular marketing site with a fully tokenized design system.
ClientTessera
Year2023
RoleDesign & Build
StatusShipped
Overview
Tessera's previous site was a Figma file with five opinions. I designed and built a new one — fully tokenized, fast, and editable by the in-house team.
The challenge
Making a site that could grow with the product without needing a designer to touch it for a year.
The process
- →Token-first architecture in the design tool
- →Astro build with a strict component contract
- →CMS hand-off with a guided editor
The solution
A site the team can evolve on their own. Six months post-launch, the in-house team has shipped 40+ pages without needing design review.
+38%
Activation
4.9★
App Store
12 wks
To v1