Case study · 2024
Field Notes Studio
Identity and editorial system for a research-led design studio.
ClientField Notes
Year2024
RoleBrand & Web Lead
StatusShipped
Overview
Field Notes is a research studio that publishes long-form essays alongside commercial client work. The brand had to read as rigorous, literary and quietly confident — not agency-y.
The challenge
Designing a system that could hold both a 40-page research report and a one-line social post without losing its voice.
The process
- →Type-led exploration across 4 candidates
- →Built a flexible editorial grid with 3 distinct rhythms
- →Designed a small set of rules, not a large set of assets
The solution
An identity built around a single, custom-drawn sans serif, a 12-column editorial grid, and a motion language inspired by turning a page.
+38%
Activation
4.9★
App Store
12 wks
To v1